
As I mentioned in a previous post, updating and "fixing" older films (Herein defined as, "you know, I was watching my directing debut the other day and I realized I would totally edit it differently if I made it today. I should go change it.") is one of my biggest pet peeves, movie-wise. Now, if your movie had been previously compromised by the studio, then, by all means, you should be able to release the version of the movie you would have had it not been sullied by meddling studio hands. But if you just wanna correct your own previous mistakes, I say, tough shit. The movie you already released should stand as the definitive statement of your vision—because it was your vision at the time you made your film; it represents who you were, talent-wise and personality-wise, when you made the film.
When I wrote that previous piece, mentioned earlier, I cited the changes the Coen brothers made to their stunning debut Blood Simple upon its rerelease. They came so close to perfection with this film on their first attempt that their later decision to make the movie even "better" just seemed greedy. (Please don't get me wrong, I really don't mean to shit on the Coens. I am one of their biggest fans. Still, I have to call this shit out.)
It's somewhat fitting, then, that I'm now discussing the two different versions of the trailer for Blood Simple: the original release trailer, and the newer re-release version. Of course, though I am loath to accept a newer edit of a previously released film, I'll grant a little leeway for trailers. You see, these are essentially pieces of advertisement. Yes, I've argued many times on this blog that trailers can also, when done right, function as pieces of art; but still, there's a little less integrity involved. So I can understand when studios make new trailers for films previously released. It requires different instruments in the ol' aesthetic toolbox to lure different generations of people to films. So, if you gotta update a trailer to get more asses in the seats for an older flick, then so be it.
All that being said, how do these trailers stack up? Make no mistake about it, the newer trailer is immensely superior: it is more a work of art than the workmanlike original trailer. Dialogue-free, the newer trailer makes ample use of Carter Burwell's adventurous score. The original is the standard show-characters-talking-about-plot-and-whatnot trailer.
One thing I gotta give the original trailer props for, though, is its attempt at ballsiness. At the 30-second point, a quote slowly unfurls across the black screen, "It is very difficult, very painful, and it takes a very long time..." Then we see more footage from the movie. Wow, this is not the kind of pull quote you generally see for a movie. You don't wanna advertise your movie as difficult, painful, and long; it's just gonna turn people away. And then we see the rest of the quote "...to kill someone." - Alfred Hitchcok. Oh shit, I see what you did there, trailer. Nice fake-out.
[The original trailer:]
[The newer trailer:]



