So I just went to IMDB and tried to type a movie in the search bar but I had a little problem. A damn tornado dun' came by and I couldn't write anything. A tornado in Brooklyn, you say? Luckily, it was localized right inside my computer monitor. I am speaking of course about the ad campaign for the two disc special edition dvd of Twister. Can I have it now? Why wasn't I sufficiently warned about this 12th anniversary special edition dvd debut of the legendary film. As I sit here writing this, I could be listening to Jan De Bont's scholarly commentary track or watching the featurette, "Capturing Banality in a Jar: The Making of Twister".
Now I realize that the pointlessness of special edition dvds has been chronicled extensively on the interweb but this ad just struck me as funny. I guess it's a little unfair for me to pick on this flick, mostly because Bill Paxton can do no wrong, but also because it's not an exceptionally terrible movie. It's just one of those flicks I put in the category of, "Oh yeah, that exists." For some reason I didn't remember Twister as being a huge phenomenon on it's release but I looked at its box office and saw that it pulled in 241 million. Not too shabby. A little hype can go a long way. It just illustrates how disposable most of these blockbusters really are (again, no new insight here).
I wonder what movies from the past couple years will be semi-forgotten in twelve years time. If it weren't for the built in nostalgia and toy tie-ins I would put Transformers in this category. What are your thoughts?